The task is to entertain.

Marketing is entertainment, and that includes your messaging, your printing, your packaging, your promotional products – all of it. If your product isn’t entertaining, it’s not sticking with the audience.

Liquid Death has personified this ethos of marketing through entertainment since its inception. It’s been very clear from the get-go: It’s just water. There’s nothing particularly special about the water itself, other than that it comes in a can. They didn’t invent water. But what Liquid Death might have perfected, or at least progressed, is the art of marketing itself using entertainment and memorable campaigns, positioning itself as one of the tastemakers in a product category famous for not tasting like anything.

Your branding is your identity and what makes your product or service unique and therefore worthy of the customer’s money and attention.