ITV in talks with advertisers over showing commercials during World Cup drinks breaks
ITV is in talks with its commercial partners about showing adverts during the mid-half drinks stoppages that will take place in every match at this summer’s World Cup. Global broadcasters have been briefed on Fifa’s stipulations for the three-minute hydration breaks, which will take place
Marketing Is Easy. Entertainment Is Hard’: Lessons in Branding From Liquid Death Founder Mike Cessario
The task is to entertain. Marketing is entertainment, and that includes your messaging, your printing, your packaging, your promotional products – all of it. If your product isn’t entertaining, it’s not sticking with the audience. Liquid Death has personified this ethos of marketing through
Major Sports Events Driving Commercial Demand
Large sporting events continue to attract massive advertising budgets. For example, global broadcasts such as the 2026 World Cup are exploring new commercial opportunities during in-game breaks, giving brands additional moments to reach viewers during live matches.
Data-Driven TV Advertising Continues to Grow
Companies in the advertising technology space are expanding leadership and capabilities to support data-driven TV advertising, allowing brands to target audiences more precisely across streaming and traditional television platforms.
AI Is Transforming TV Advertising
The advertising industry is rapidly adopting artificial intelligence to create more personalized and data-driven campaigns. AI tools are increasingly used to automate ad targeting, generate creative assets, and optimize TV ad performance. Experts believe AI could reshape how television commercials are produced and delivered
Simulmedia Appoints Industry Veteran Justin Nesci as Chief Commercial Officer to Drive Next Phase of Converged TV Growth
NEW YORK, March 11, 2026–(BUSINESS WIRE)–Simulmedia, the pioneer of data-driven, audience-based television advertising, today announced the appointment of Justin Nesci as Chief Commercial Officer. Nesci, a seasoned media executive with a deep pedigree in cross-platform sales and digital transformation, joins Simulmedia from iHeartMedia, where he most recently served